During DLF IPL seasonVodafone has done it, they found perfect replacement for their little doggie (pug) advertisement with ZooZOo characters.These are cute, white and slim characters having all the fun and showcasing different features of Vodafone service. Vodafone being official DLF IPL sponsor, you can see these ads during IPL match breaks.
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How Zoozoo characters are made?
No, they aren’t animated characters. They are human beings who were made to wear body suits. “The design of the characters is such that one gets fooled into thinking it is animation,” shrugs Rao, which was indeed the very illusion that had to be created. “In a sense, it is ‘live’ animation!” he quips, referring to the fact that it was all shot live.
Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.
This Is my ZOOZOO
3 comments:
simply super...
simply super,,no words...
hey its very creative.....
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